MATIN ZAD




EDITORIAL

[ART] [FOOD] [MEN] [MISC.]
[PORTRAIT] [STILL-LIFE] [WOMEN]


STREETWORK

[DUET] [GROUP] [LOVERS]
[ENVIRONMENT] [SOLO]


PUBLICATION

#FASHION Vol. 1
36 Postcards
S/S 98



INFO



 



#Fashion Vol. 1, 2015 

47 pages
6.5 x 9" 
Published by Crosspoint New York 
Edition of 500

 
 #Fashion Vol. 1 began as an ongoing Instagram project and has evolved into a visual exploration of luxury brands reimagined through the lens of everyday life. Shot entirely on an iPhone, this collection reinterprets iconic designers by blending them into unexpected, ordinary settings. The title stems from my fascination with unconventional fashion advertising — how luxury can be both aspirational and accessible, often in the most surprising ways.

Each photo in this book tells a story that hints at a specific designer, using signifiers I've personally associated with them. Some of the comparisons are direct, while others are more abstract, but always tongue-in-cheek. This project is a celebration of how fashion seeps into all aspects of our world, whether in the form of a street corner, a random object, or an everyday scene — bringing high fashion into the realm of the ordinary.